In the homestretch of the 2016 election, the number of ways you can get news is growing almost as quickly as Donald Trump’s tweets. But the newest kids on the block are chatbots, software that can help users order from Taco Bell, set up an appointment on your calendar, or get daily updates about the presidential election polls broken down by state. Many are housed within Facebook’s standalone Messenger app and website already. This helps news organizations and brands alike reach readers and consumers like you in places where you already spend your time. Just in time for Election Day, news organizations are using these chatbots to share not just articles and videos with their audience – content produced by traditional media – but also snippets of information itself. Branching out but staying in In April, the New York Times Magazine’s technology reporter examined Facebook’s foray into chatbots and how that aligns with its mission. “These bots will simply help Facebook and others rope users in as long as possible, like fishermen trawling the open seas with gaping nets,” Jenna Wortham wrote. “Everything from Facebook Live, its new real-time streaming product, to Internet.org, the nonprofit it oversees that seeks to provide Internet access to the developing world, has been accused of harboring the same goal: keeping users on Facebook’s turf.” Now, the New York Times’s politics section has launched a chatbot of its own, considered an elections news service. Every morning the bot contacts the user through Facebook’s Messenger app or website with information about the forecast of the 2016 presidential election outcome. It’s delivered in a precise-looking graph of a plotted line for each candidate showing the changes in the data by month. It doesn’t provide information to substantiate that graph right away, however. But the bot gives you three options to click on from there: “What's new?”, “About our forecast”, and “Thanks.” Selecting “About our forecast” will have the chatbot send a few sentences of context and a link, bringing users back to the Times’s website. This particular bot is patient and limited with what the user can get from it at a time. Each evening, bot subscribers receive a message from the Times’s political correspondent with information about the important issue of the day for the campaigns. It’s evident that the bot designers prioritize the type of news shared rather than a high frequency of information. A future with chatbots The New York Times is not the only news organization experimenting with bots. Newer and nimbler outlets such as Buzzfeed, the Huffington Post, and Vice have already been developing their own bots, and the Washington Post also has a bot in the works. “It won’t maintain your calendar or help you with tracking packages or things like that. It’s got to do what people would expect the Washington Post to do for them,” said the Post’s director of product Joey Marburger. As chatbots become the latest part of the news arsenal, national and local news organizations alike are trying to find out how to use them to their advantage. The Columbia Journalism Review even published a guide to chatbots to help publishers embrace the change and the new possibilities that come with it. “In developing editorial strategies for some of these wide-ranging messaging platforms, news organizations are not just helping to future-proof themselves,” the guide states. “They are also venturing into online spaces that could enable them to reach hundreds of millions of (often young) people with whom they have never engaged before.” And that's definitely something to chat about.
0 Comments
Leave a Reply. |
PerspectiveLooking at journalism from the inside out. Categories
All
Archives |